The Emotion Map

BY GLASSVIEW · QUICKDRAW × ORIGIN

150B

VIDEO VIEWS IN THE CURRENT AGGREGATION PROGRAM

Where emotion sits right now.
Explore emotional patterns across news and culture. Tiles marked with a green dot are Origin-linked: connected to a validated Origin response fingerprint. The rest are modeled by the Emotional Intelligence Engine. How each result is produced.

EMOTIONAL LENS

ANXIOUS / AVERSIVE

WARM / APPROACH

AI & TECHNOLOGY

ENTERTAINMENT

MUSIC

LIFESTYLE & WELLNESS

SPORTS

NEWS & POLITICS

GAMING

FINANCE & BUSINESS

HOW THE MAP IS MADE

Brain waves, paired with what people do next.

The Emotion Map is produced by GlassView, a Texas-headquartered brain-behavioral intelligence platform, in partnership with Cogwear, a neurotechnology spinout of the University of Pennsylvania School of Medicine. Consented research participants watch real media while brain imaging records their reaction. Each reaction is then paired with what the viewer goes on to do, on and offline. That pairing is what lets GlassView validate brain waves against human emotion, and against what emotion moves people to do.

The Emotion Map is not a representative poll of how the world feels. It reads a selection of stories from the current news cycle against GlassView's response evidence.

01
Stimulus
Real media at scale. GlassView is currently aggregating 150 billion video views into its stimulus-to-action loop. This work is in progress.
02
Reaction
Brain imaging, moment by moment. Cogwear's EEG-grade brain imaging reads valence (warm or aversive), arousal (calm or activated) and memory encoding (what will be remembered), and places each moment on the persuasion curve: pathos, ethos or logos.
03
Action
Downstream behavior, on and offline. Each reaction is paired with what people do next: the view that completes, the click, the visit, the purchase. A fingerprint is validated only when reaction and action line up.

READING THE MAP

TILE SIZEAttention volume this cycle (QuickDraw): how much of the day's viewing and conversation a story commands, ranked within its category.

COLORThe lens you select. Valence runs from anxious and aversive to warm and approachable. Arousal runs from calm to activated. Memory encoding runs from forgettable to deeply encoded. Persuasion stage shows whether a moment calls for feeling, trust or reason.

ORIGIN-LINKEDThis tile is connected to a validated Origin response fingerprint. This label does not by itself mean the current headline was directly tested. The link is a pattern match, not an exact stimulus match: the topic's emotional signature matches a fingerprint in the atlas, and the tile takes that fingerprint's valence and memory-encoding bands and persuasion stage. Arousal is read from the moment itself. Hover the tile to see which fingerprint.

MODELEDThe Emotional Intelligence Engine estimates this pattern using de-identified response evidence and related fingerprints. Unmarked tiles are modeled.

TIMEFRAMEToday is the current cycle. 7D and 30D average each topic across the cycles in that window.

DATA AS OF06 NOV 2026 · 12:00 AM ET (2026-11-06 05:00 UTC). The map is refreshed from the news cycle several times a day, at varying times. The data-as-of time shows the last successful update. If a refresh fails, the map keeps the previous data and its timestamp.

THIS CYCLE: 18 OF 52 TOPICS ARE ORIGIN-LINKED · 34 MODELED BY THE EMOTIONAL INTELLIGENCE ENGINE · 12 FINGERPRINTS IN THE ATLAS

Read the full methodology →

THIS CYCLE AS TEXT

Every topic on the map for the cycle of 06 NOV 2026 · 12:00 AM ET, ranked by attention volume within its category. Valence runs from -100 to +100; arousal and memory encoding from 0 to 100.

AI & TECHNOLOGY · 7 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Texas Win Hits AI Stocks	-56	80	64	Logos · Reason	Modeled
2	Kospi Chip Rout	-52	84	56	Logos · Reason	Modeled
3	Tesla SpaceX Plunge	-40	72	52	Logos · Reason	Modeled
4	OpenAI Data Center Compact	-8	48	46	Ethos · Trust	Modeled
5	OpenAI IPO Ready 2027	+10	44	40	Logos · Reason	Origin-linked (Logos locked fingerprint)
6	Google $17B Wyoming Data Center	+4	42	40	Logos · Reason	Modeled
7	Touchscreen MacBook Pro Lands	+46	52	54	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)

ENTERTAINMENT · 6 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Godzilla vs Cat in the Hat	+30	58	48	Pathos · Feel	Modeled
2	MAFS UK Canceled	-58	56	60	Ethos · Trust	Modeled
3	Matthew Perry Doc Tops Netflix	-20	36	58	Pathos · Feel	Modeled
4	Kimmel Blue Tsunami Monologue	-36	60	46	Ethos · Trust	Origin-linked (Adversarial context fingerprint)
5	Druski Hosts SNL Saturday	+48	52	54	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)
6	Disney Plans Thousands of Layoffs	-42	50	50	Pathos · Feel	Modeled

MUSIC · 6 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Lil Baby FRESH Drops Friday	+34	54	46	Pathos · Feel	Modeled
2	Langley Half Year At No. 1	+24	48	44	Ethos · Trust	Modeled
3	Olivia Rodrigo Christmas Single	+54	56	58	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)
4	Kings of Leon Sufjan Friday	+36	46	50	Pathos · Feel	Modeled
5	Nicki Minaj Roasted After Midterms	-36	56	44	Ethos · Trust	Origin-linked (Adversarial context fingerprint)
6	Taylor Red Singer Dies at 35	-58	40	72	Pathos · Feel	Modeled

LIFESTYLE & WELLNESS · 6 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Near-Record Warm November Start	+4	40	40	Pathos · Feel	Modeled
2	Target Early Black Friday Sale	+22	46	40	Pathos · Feel	Origin-linked (Impulse without preference fingerprint)
3	Starbucks Holiday Cups Revealed	+50	54	56	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)
4	CFDA Awards Tonight	+50	46	56	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)
5	Macy's 100th Parade Lineup	+44	44	60	Pathos · Feel	Origin-linked (Nostalgia arc fingerprint)
6	Veterans Day Freebies List	+44	40	50	Pathos · Feel	Modeled

SPORTS · 7 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Fagnano Starts On TNF	-24	72	50	Pathos · Feel	Modeled
2	Wemby 52 And 24	+62	80	66	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)
3	First CFP Rankings Tuesday	-16	60	54	Ethos · Trust	Modeled
4	Jonathan Taylor Trade Talks	-6	54	46	Pathos · Feel	Modeled
5	MLB Salary Cap Standoff	-34	54	48	Logos · Reason	Modeled
6	Jack Campbell Hospitalized	+24	46	58	Pathos · Feel	Modeled
7	Milan Stunned By Ferencvaros	+20	70	46	Pathos · Feel	Origin-linked (Impulse without preference fingerprint)

NEWS & POLITICS · 7 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Election Day Polls Open	-8	70	70	Ethos · Trust	Modeled
2	Mississippi Decided By 43 Votes	-12	66	56	Ethos · Trust	Modeled
3	Hegseth Impeachment Push	-36	62	50	Ethos · Trust	Modeled
4	US Strikes Qeshm Island	-44	64	60	Ethos · Trust	Modeled
5	Johnson Steps Aside, Jeffries Rises	+2	56	56	Ethos · Trust	Modeled
6	Alaska Senate Hangs On RCV	-6	58	52	Ethos · Trust	Modeled
7	Raman Takes LA Mayor	+30	56	56	Ethos · Trust	Modeled

GAMING · 6 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Worlds Swiss Final Deciders	+48	72	58	Pathos · Feel	Origin-linked (Joy + Synchrony fingerprint)
2	GTA 6 Launch Month Begins	+22	62	50	Logos · Reason	Modeled
3	Elder Scrolls VI Sentinel	+40	56	62	Pathos · Feel	Origin-linked (Nostalgia arc fingerprint)
4	Nintendo Earnings Thursday	-10	50	42	Logos · Reason	Origin-linked (Logos locked fingerprint)
5	Arkane Union Accuses Xbox	-38	54	48	Ethos · Trust	Modeled
6	Sony Profit Up 45%	+6	46	40	Logos · Reason	Origin-linked (Logos locked fingerprint)

FINANCE & BUSINESS · 7 topics

Rank	Topic	Valence	Arousal	Memory encoding	Persuasion stage	Evidence
1	Dow Surges on Dem Sweep	-56	84	64	Logos · Reason	Modeled
2	October Jobs Report Friday	-14	54	44	Logos · Reason	Modeled
3	Brent Crashes Below $95	-12	60	46	Logos · Reason	Modeled
4	Bitcoin Breaks Midterm Pattern	-40	64	46	Logos · Reason	Modeled
5	Block Jumps on Cash App	+8	52	42	Logos · Reason	Origin-linked (Logos locked fingerprint)
6	Airbnb $12B Buyback	+10	54	42	Logos · Reason	Origin-linked (Logos locked fingerprint)
7	Shield AI Buys Echodyne	+12	44	42	Logos · Reason	Modeled

THE ATLAS · VALIDATED FINGERPRINTS

Each fingerprint below was read on the Origin panel and held up against what people went on to do. Technology, software, wellness, lawn and garden, tourism: the flights differ, the signatures repeat.

Nostalgia arcPATHOS

An autobiographical arc that rises and releases; sustained warmth that binds to identity.

SIGNALS NOSTALGIA · AFFINITY · RECALL
VALENCE +30 TO +62 · ENCODING 58 TO 84
◉ 2 TILES THIS CYCLE

Pathos corePATHOS

Positive emotion as a steady lean-in: Joy, Affinity and Empathy together, approach rather than spike.

SIGNALS JOY · AFFINITY · EMPATHY
VALENCE +60 TO +80 · ENCODING 64 TO 80
NO TILE THIS CYCLE

Relief arcPATHOS

The feeling of something returning; Empathy and Joy spike on the relief moment and credibility is received warmly after it.

SIGNALS EMPATHY · JOY · AFFINITY
VALENCE +48 TO +70 · ENCODING 60 TO 76
NO TILE THIS CYCLE

Joy + SynchronyPATHOS

Shared excitement the whole panel feels together: discovery, belonging, the big moment.

SIGNALS JOY · SYNCHRONY · ATTENTION
VALENCE +46 TO +68 · ENCODING 54 TO 72
◉ 7 TILES THIS CYCLE

Trusted faceETHOS

Persuasion through a person: a face the audience already believes, or a self to borrow.

SIGNALS AFFINITY · ATTENTION
VALENCE +26 TO +48 · ENCODING 52 TO 64
NO TILE THIS CYCLE

Recognition without feelingETHOS

The audience knows the name and feels nothing yet; recognition that has not become ownership.

SIGNALS ATTENTION
VALENCE 0 TO +18 · ENCODING 36 TO 48
NO TILE THIS CYCLE

Trusted editorial contextLOGOS

A trusted environment lets the signal encode; the same message lands deeper in premium editorial.

SIGNALS RECALL · ATTENTION
VALENCE -10 TO +24 · ENCODING 60 TO 72
NO TILE THIS CYCLE

Lean-back arcPATHOS

A slow emotional arc that only completes in lean-back viewing.

SIGNALS EMOTION · ATTENTION
VALENCE +30 TO +62 · ENCODING 60 TO 72
NO TILE THIS CYCLE

Logos lockedLOGOS

Attention-rich, emotion-blocked: the audience watches the proof and feels nothing.

SIGNALS ATTENTION
VALENCE -20 TO +12 · ENCODING 30 TO 45
◉ 5 TILES THIS CYCLE

Impulse without preferencePATHOS

A sharp arousal spike from spectacle, cuts or flash that produces a reading without moving affinity.

SIGNALS IMPULSE GAUGE
VALENCE -12 TO +32 · ENCODING 34 TO 48
◉ 2 TILES THIS CYCLE

Adversarial contextETHOS

Combative framing: impulse spikes, no affinity, arousal without persuasion.

SIGNALS IMPULSE GAUGE
VALENCE -56 TO -30 · ENCODING 38 TO 50
◉ 2 TILES THIS CYCLE

FatigueETHOS

Warmth eroding under repeat exposure; disengagement from over-exposure.

SIGNALS FATIGUE · AFFINITY
VALENCE +14 TO +36 · ENCODING 36 TO 48
NO TILE THIS CYCLE

150B

VIDEO VIEWS IN THE CURRENT AGGREGATION PROGRAM

80+

FORTUNE 100 BRANDS SERVED

2.7B

AUDIENCE REACH

ACTIVELY REACHED IN THE PAST CALENDAR YEAR

Thousands

CONSENTED PARTICIPANTS, REACTIONS DE-IDENTIFIED

Dr. Michael Platt

CHIEF NEUROSCIENTIST · WHARTON NEUROSCIENCE INITIATIVE

THE EMOTION MAP · EMOTIONMAP.IOPOWERED BY GLASSVIEW · FORT WORTH · NEW YORK · LONDON · SINGAPOREIN PARTNERSHIP WITH COGWEARMETHODOLOGY WHAT IS GLASSVIEW?THE SCIENCE GLASSVIEW.COM CORRECTIONSPAGE BUILT 2026-11-06 05:17 UTC

Brain waves, paired with what people do next.

Stimulus

Reaction

Action