THE EMOTION MAP · METHODOLOGY
How the Emotion Map is made
The Emotion Map shows emotional patterns across news and culture. Each tile is a story from the current news cycle, read by valence, arousal, memory encoding and persuasion stage. This page explains where each result comes from, which parts are observed and which are modeled, and what the map cannot tell you.
The Emotion Map is not a representative poll of how the world feels. It reads a selection of stories from the current news cycle against GlassView's response evidence.
- Data as of
- Page built
- This cycle
- 52 topics in 8 categories · 18 Origin-linked · 34 Modeled
- Atlas version
- 2026-10-31 · 12 validated fingerprints
Source universe
Each cycle selects a set of stories from the current news cycle and groups them into 8 categories: AI & technology, entertainment, music, lifestyle & wellness, sports, news & politics, gaming, finance & business. Every topic keeps a link to the source report it was drawn from. The selection is editorial: it covers stories commanding attention in the cycle, not every story, and it is not weighted to any population.
What tile size represents
Tile size is attention volume this cycle (QuickDraw): how much of the day's viewing and conversation a story commands. Sizes are relative within a category, so a large tile in one category is not comparable with a large tile in another.
Score definitions
- Valence
- -100 (anxious, aversive) to +100 (warm, approachable).
- Arousal
- 0 (calm) to 100 (activated).
- Memory encoding
- 0 (forgettable) to 100 (deeply encoded): how likely the moment is to be remembered.
- Persuasion stage
- Where the moment sits on the persuasion curve: Pathos · Feel, Ethos · Trust or Logos · Reason.
- 7D and 30D
- The average of each topic across the cycles in that window. A topic new this cycle keeps today's reading.
What is observed and what is modeled
The source evidence is brain imaging from consented research participants on GlassView's Origin panel, using technology from Cogwear, a neurotechnology spinout of the University of Pennsylvania School of Medicine. Reactions are de-identified and aggregated. A fingerprint enters the atlas only when the panel's reading held up against what people went on to do in market.
- Origin-linked
- This tile is connected to a validated Origin response fingerprint. This label does not by itself mean the current headline was directly tested. The link is a pattern match, not an exact stimulus match: the topic's emotional signature matches a fingerprint in the atlas, and the tile takes that fingerprint's valence and memory-encoding bands and persuasion stage. Arousal is read from the moment itself.
- Modeled
- The Emotional Intelligence Engine estimates this pattern using de-identified response evidence and related fingerprints. The engine reads the topic against its nearest validated neighbors in the atlas; every score on a modeled tile is an estimate.
- Attention volume
- Measured for the story in the current cycle (QuickDraw), for every tile.
No tile is labeled as directly tested. That label would require the exact stimulus, the consented sample, the field dates and the method to be documented for the headline itself.
The atlas: Fingerprints validated on the Origin panel with Cogwear brain imaging and confirmed against downstream behavior in market. A topic that matches a fingerprint takes that fingerprint's valence and memory-encoding bands and reads at its persuasion stage; arousal is read from the moment itself. Rebuilt 31 Oct 2026 against GlassView's 2026 campaign record (Origin panel reads, the satellite learning library and brand lift studies); flights are named by sector and market.
Dates and geography
The data on the map is as of 06 NOV 2026 · 12:00 AM ET (2026-11-06 05:00 UTC). The map is refreshed from the news cycle several times a day, at varying times. The data-as-of time shows the last successful update. If a refresh fails, the map keeps the previous data and its timestamp. The page build time is shown separately and is not the data time.
Stories are drawn from internationally reported news and are not limited to one country. The campaign flights behind each validated fingerprint are named, with their markets, on the atlas cards on the map.
Scale
GlassView delivered more than 900 billion video views during its pre-neuro phase. Separately, GlassView is currently aggregating 150 billion video views into its stimulus-to-action loop. This work is in progress. Neural-response evidence comes from consented research participants; historical delivery, current aggregation and recorded neural responses are distinct measures.
The figure shown on the map is 150B video views in the current aggregation program. It is a program in progress, not a completed count.
Limitations
- The map is not a representative poll of how the world, or any country, feels.
- An Origin-linked tile matches a validated pattern; the current headline itself was not tested.
- Scores on Modeled tiles are estimates, not measurements.
- Story selection is editorial and varies from cycle to cycle.
- Attention volume is relative within a category.
- Refresh times vary; always check the data-as-of time.
Corrections and contact
To report an error or ask about a result, email hello@glassview.com.
More about GlassView: What is GlassView? · The science · Back to the map